Bridal industry veteran Michael Shettel, Creative Director and Co-Founder of Gather & Gown, recognized there was a need for a new exciting stress-free online shopping business model- a wedding party and event dress focused website to cater to the Gen Y's interactive way of shopping. This vision created Gather & Gown. Whether the bride and her party are sitting across the table or across the country, they can "Gather & Gown" for a girls night out and everyone can enjoy the same shopping experience. Shopping should be fun and easy–skip the high-pressure salespeople. With the touch of a finder tip, in the convenience of their home or office, or on the go, brides and their wedding parties can do all or their shopping online.
Michael knows that being in a wedding is an investment, and Gather & Gown is helping make the customers' dollars go further and last longer. “This generation of girls are mobile and tech savvy shoppers, they want to try the dress on next week, not next year!! They don't want to purchase a dress and wait several months for it to arrive. They want a fast, easy shopping experience,” said Shettel.
“The Spring 2015 launch collection is filled with a variety of looks and fabrics. Soft, light as air chiffon dresses that give off a modern energy that can be dressed up with heels, or throw on a pair of sandals, either way it's fun to twirl and dance the night away. Nothing could be more traditional and modern than lace! It’s so versatile and can translate well for any season and wedding theme. Gather & Gown has great bridesmaid dresses, perfect for a trendy, upbeat wedding or a City Hall event, rehearsal dinner, or just put it on for a fun night out…yes these are truly wear again dresses,” said Shettel.
Hue trends for the season include Merlot, Ruby, and dark berries, as well as the perfect pastel tones of Lilac, Mint and Rose to make the look contemporary. Gather & Gown’s debut collection also plays with length and proportion: sassy short looks, flirty tea-length styles, as well as several dramatic long gowns for red carpet looks… the trends are covered. Gather & Gown takes the stress out of shopping and lets the bride and her party find a collection of classic to daring dresses, where brides get the look they want and the maids get the price they need.
Are you a bride looking for the perfect dress for all of your wedding events? Or do you want fun and flirty bridesmaid dresses for your girls? If so, Gather & Gown has a great selection of gowns for the modern bride and bridesmaid. Let us know your favorite looks from the Spring 2015 collection in the comments below and be sure to visit www.gatherandgown.com to see more!
Curated by our Wedding Features Editor, C.K. Alexander. C.K. is the owner and founder of Love Ink and Brownstone Bridal. Keep up with C.K. on Twitter here: @Love_Ink
