Optimum Amla Legend Style Society Event Recap! –

Tracee Ellis Ross and Johnny Wright, SoftSheen-Carson, Artistic Style Director

This week we got a chance to chat with Johnny Wright, celebrity stylist and SoftSheen-Carson Artistic Director, along with our "Girlfriend" Tracee Ellis Ross, about the new Optimum Amla Legend Oil-Infused Styling  products. The new collection consists of a 3 innovative styling products concentrated in luxurious Amla Oil. Not only are these products heavenly on your hair, they also smell delicious! Johnny insists that Alma oil is the next big thing in hair care.  “Amla styling is changing everything,” says the celebrity stylist. “With Amla Legend, styles stay perfectly preserved from start to legendary finish. These are the kind of products my clients have been waiting for.” Check out some of our favorite tips from Johnny and Tracee at the Optimum Amla Legend Style Society Event at the Dream Hotel in NYC.

Tip #1: Healthy hair starts with healthy ends:

Johnny warned fellow beauty bloggers and professionals at the event that there is no product that can fix split ends. Johnny recommends that you clip your ends every 6 to 8 weeks for the best results.

Tip #2: Hair needs moisture!

Johnny and Tracee both agreed that the key to healthy hair is keeping your tresses moisturized. Tracee, who admits to doing her own hair, said that she uses Amla oil in the shower and combs it through her hair from the ends to the root, for added moisture and shine.

Hair Tip #3: Blood circulation increases hair growth.

Johnny stands by Amla oil, not only because it penetrates the hair, unlike other oils on the market, but it also naturally promotes blood circulation which increases hair growth. Johnny recommends massaging Amla oil into your scalp as a part of your weekly hair regimen.

Check out the new Optimum Amla Legend Styling Ritual Line, which consists of three awesome products:

Featured products include:

  1. Optimum Amla Legend Treasured Temple Edge Tamer – Smooths frizz and fly-aways, provides all day humidity and resistance and frizz control. ($6.99)
  2. Optimum Amla Legend Lustrous Body Blow Dry Mousse – Oil-infused conditioning for flexible hold with silky texture. ( $6.99)
  3. Optimum Amla Legend Enchanted Finish Hold + Polishing Spray – Optimum’s first waterless hold + polish spray moisturizes and sets styles while providing timeless hold and lustrous shine. ($6.99)


Are you a fan of the Optimum Amla Legend Oil-Infused Styling collection? Let us know your favorite product below!

Curated by our Wedding Features Editor, C.K. Alexander. C.K is the owner and founder of Love Ink. Keep up with C.K. on Twitter here: @Love_Ink

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